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Zynga has Serious Real-Money Ambitions

27/07/2012

Social gaming giant Zynga has serious intentions of entering the market of real-money gaming in the first half of 2013. This was announced by CEO Mark Pincus during the company's quarterly earnings conference call on Tuesday. “What we’ve said, and what we have to announce today, is that we have our first products in development and that we intend to release them in markets that are regulated and open, subject to our getting licensing,” Pincus said on Tuesday.


Many analytics are associating this step with Zynga's revenue fall by 40% in the second quarter of 2012. Online gambling — including poker — could give a boost to the company's earnings. Besides, it is rumored that Zynga has already opened a tender for a real-money poker platform, with a number of leading egaming suppliers. GTECH G2 and Playtech confirmed to have submitted bids to provide social giant with cash poker platform.

We are looking forward to the development of events, as it will be interesting to follow, whether Zynga will manage to grab its piece of the pie and compete with the leaders of online gambling.



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